Key Takeaways
- A dedicated landing page converts better than a homepage for ad campaigns because it has one focused message and one clear action for the visitor to take. Sending ad traffic to your homepage is one of the most common reasons campaigns underperform.
- The most effective home services landing pages share a few things in common: a prominent phone number or contact form, customer reviews, a clear call to action above the fold, and specific details about what the business offers in that service area.
- Social proof sells. Every high-performing example in this article includes reviews, testimonials, or third-party awards. Homeowners making a hiring decision want confirmation from other customers before they reach out.
- Discounts and coupons on landing pages work. Multiple examples here use them as a reason to act now rather than keep comparing options.
- If your business offers something that sets you apart from competitors, put it in the headline. One company in this article leads with same-day service and repeats it in the headline, image, and above the phone number. That kind of specificity converts better than generic claims.
- Live chat features appear on several of the top-performing pages in this article. Many homeowners, especially younger ones, prefer to message rather than call. Offering both options removes a barrier to contact.
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8 Landing Page Examples for Your Home Services Business
For most home services businesses, marketing comes down to one thing: getting the phone to ring or the form to be filled out. To do that online, you may have run digital campaigns, such as search engine ads, display ads on social media, or home directory ads.
When creating an online campaign, you can link the ad to two main pages - your website home page or a dedicated landing page. A dedicated landing page is more focused than your standard home page. Both can be subject to low conversions for many reasons.
The website home page may not lead to conversion because it is too general and didn’t lead the customer to convert.
The landing page may not be written with conversions in mind - or even the audience.
Landing pages are an important element of your home services marketing that can help you generate more leads for your business.
In this post, we’ll look at some great examples of home services landing pages and what you can learn from them.
What does a landing page do?
Before we dive into the examples, let’s review what landing pages are in more detail. A landing page is a standalone web page built specifically for a marketing or advertising campaign. It's where visitors arrive after clicking a link in an ad or email, and its entire purpose is to get that visitor to take one specific action.
In home services, this might mean that you’re running a social media campaign to book clients. With an ad running, you target people who live in a certain area, are interested in certain home services topics, and need help with a project. When they click on the link in the ad, they’ll be taken to your landing page which will have a singular call-to-action (CTA) for them to either book a job with you or get in contact with your sales team.
Landing pages are often where you offer discounts, get quote requests, and provide access to resources such as ebooks, or infographics. It’s also where you will collect basic contact information for potential customers..
Overall, the landing page acts as a very focused pre-sales pitch for specific people you’re targeting. A well-performing page will generate leads that your business can convert into customers.
Below are eight home services landing page examples worth studying, along with what each one does well.
Landing Page Examples for Home Services Businesses
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1. Plumbing Services Landing Page: Barker & Sons Plumbing
What the page did well:
Simple web design
Front and center CTA button
Reviews and social proof
Credibility with awards/recognition
Featured coupons
2. Moving Services Landing Page Example: Move Central
What the page did well:
Contact form up-front-and-center
Reviews and testimonials linked
Areas served
Types of moves
Discount codes
3. Restoration Services Landing Page: Orange County Water Damage Company
What the page did well:
Clear communication
Let customers know what they’ll get if they purchase from you
Clear CTA button
Call out anything that makes your company stand out: For this company, it’s the fact that they offer same day restoration -- a point they make clear in their headline, image, and above their phone number.
4. Heating and HVAC Services Landing Page: All-Pro Air
What the page did well:
Simple design
Clear CTAs
Services offered
Quick links to testimonials, special offers, and service request
5. Roofing Services Landing Page: Resilient Roofing
What the page did well:
Beautiful web design
Chat feature
Simple contact form
Services/features clearly listed
Roof replacement pricing/process
Reviews
Photo gallery
6. Pest Control Landing Page: Dash Pest Control
What the page did well:
Chat feature
Short landing page
Reviews
Locations serviced
Services offered
7. Electricians Landing Page: Right Time Home Services
What the page did well:
Coupon/Discount code
Prominent phone number
Simple contact form
List of services
Top features specified
8. Landscaping Landing Page: Western Outdoor Design & Build
What the page did well:
Photo gallery
Awards
Reviews
Budget example
Quiz
Get Started With Scorpion
Creating a landing page for your home services business is a great way to help you increase leads. Your home services business can partner with Scorpion to help you create beautiful landing pages that convert.
So whether you’re looking to increase monthly leads, or just spread the word about your brand—Scorpion gives you the right tools for the job. Our cutting-edge technology makes marketing a breeze, and our dedicated team is there to support you every step of the way.
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